Digital marketing

By Abhishek Chauhan

What is Digital Marketing? 

The use of online channels to promote products and services, connect with customers, and drive sales.

Components of 

Digital Marketing

SEO (Search Engine Optimization)

Enhancing website visibility on search engines through keyword optimization, quality content, and backlinks.

Content Marketing

Creating and sharing valuable content (blogs, videos, infographics) to attract and engage a target audience.

Social Media Marketing

Using social media platforms (Facebook, Instagram, LinkedIn) to connect with audiences, build brand awareness, and drive traffic.

Email Marketing

Sending targeted emails to nurture leads, promote products, and maintain customer relationships.

PPC (Pay-Per-Click) Advertising

Paid advertising method where advertisers pay a fee each time their ad is clicked, commonly used on search engines and social media.


Using tools like Google Analytics to track, measure, and analyze marketing performance for data-driven decision-making.